Legal

Privacy Policy

Effective May 5, 2026

At The McFarland Group, accessible from https://transferablevalueindex.com, the privacy of our visitors is a priority. This Privacy Policy describes the information we collect through transferablevalueindex.com, how we use it, and the rights you have over your personal data.

This Privacy Policy applies only to online activities at transferablevalueindex.com, including the Transferable Value Index assessment served at transferablevalueindex.com/assessment. It does not apply to information collected offline or through other channels. By using this website, you consent to the terms of this Privacy Policy.

Information we collect

The only information we actively collect from visitors to transferablevalueindex.com is your email address, which you provide when you subscribe to receive the Transferable Value Index quarterly publication. Submitting the subscribe form creates a contact record in HubSpot, our customer relationship management platform, and tags you as a publication subscriber.

If you contact us directly outside of the subscribe form, we may receive additional information you choose to provide such as your name, phone number, the contents of your message, and any attachments.

How we use your information

We use the information we collect to:

  • Deliver the inaugural Transferable Value Index quarterly publication to your inbox on July 1, 2026
  • Send subsequent TVI publications and related communications from The McFarland Group
  • Respond to inquiries you direct to us
  • Improve the assessment, the publication, and the website

We do not sell, rent, or trade your personal information.

Log files

transferablevalueindex.com follows standard server logging practices. Hosting infrastructure records visits including IP address, browser type, internet service provider, date and time stamp, referring and exit pages, and the number of clicks. This information is not linked to any personally identifiable information and is used for site performance analysis and trend reporting.

Cookies and tracking

Like most websites, transferablevalueindex.com uses cookies. The HubSpot tracking script loads on every page and sets cookies that store visitor preferences and aggregate analytics. These cookies optimize the user experience and allow HubSpot to associate return visitors with subscriber records when applicable.

You can disable cookies through your browser settings. Disabling cookies may impact functionality on websites that depend on them.

Third-party services

This site uses HubSpot for customer relationship management and analytics. HubSpot’s privacy practices are governed by HubSpot’s own privacy policy, which you can review at hubspot.com.

This Privacy Policy applies only to information collected through transferablevalueindex.com. We are not responsible for the privacy practices of any third-party services or websites linked from our pages.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the California Consumer Privacy Act, California consumers have the right to:

  • Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data collected.
  • Request deletion of any personal data a business has collected about the consumer.
  • Request that a business that sells personal data not sell that data.

If you make a request, we have one month to respond. To exercise any of these rights, contact us using the information at the bottom of this page.

GDPR Data Protection Rights

Every user is entitled to the following data protection rights:

  • The right to access. Request copies of your personal data.
  • The right to rectification. Request correction of any inaccurate or incomplete information.
  • The right to erasure. Request that we delete your personal data, under certain conditions.
  • The right to restrict processing. Request that we restrict processing of your personal data, under certain conditions.
  • The right to object to processing. Object to our processing of your personal data, under certain conditions.
  • The right to data portability. Request that we transfer the data we have collected to another organization or directly to you, under certain conditions.

If you make a request, we have one month to respond. To exercise any of these rights, contact us using the information at the bottom of this page.

Children’s information

transferablevalueindex.com is not directed to children. The McFarland Group does not knowingly collect personal information from children under the age of 13. If you believe a child has provided this kind of information through our website, contact us immediately and we will promptly remove it.

Changes to this Privacy Policy

We may update this Privacy Policy periodically. Updates take effect when posted to this page. We encourage you to review this page regularly.

Contact

The McFarland Group
4601 Catalyst Court, Suite 3055
Omaha, NE 68106
(402) 891-2300